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The New Strategic Imperative

November 12, 2012

An executive recruiter I was consulting about filling a senior level leadership position glanced approvingly at the commemorative plaques lining the wall of my conference room. “Those plaques really do make a difference”, she noted.   Recognition as a top workplace does make a difference, especially in recruiting and retention of scarce talent in technology, sales and other in-demand areas.

Creating a distinctive work culture with a strong employer brand has become a strategic imperative for growing companies, no longer a “nice to have” fluffy HR initiative. Need proof? #Benefits_of_Being_Recognized_as_a_Best_Company. Of course, creating a strong, trusting culture is the most important piece, but you’ll only reap the full reward if others know how wonderful your company is. All over the world organizations are increasingly reaching out for recognition through various list programs, some very high profile, and others known only in professional niche communities.

A new statewide recognition program in Arizona, Career Builder’s Top Companies, will provide deserving organizations the opportunity to be recognized, but also benefits all companies that apply. The results of the Employee Engagement Survey will provide you with specific info about what your employees think, and specifically what you can do to develop a top-notch organizational culture. With 95% of all award-winning companies recognizing the business-related value of workplace awards programs, is this something you can pass up? Register now and leverage the good work you’ve done in your company. 

One Comment leave one →
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