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A Defined Corporate Culture Leads Toward Success

January 22, 2011

By Denise Gredler, President, BestCompaniesAZ

Having a clearly defined corporate culture is a trait that successful Arizona companies share. Those companies work closely with their management team and employees to establish a set of corporate values and a shared vision. By doing so, they create a positive corporate culture that drives the company’s direction.

“At the Scottsdale Convention & Visitors Bureau, we have a list of core values that all of our employees have agreed to uphold,” says Rachel Sacco, president and CEO of the Scottsdale, Ariz. Bureau. “These values not only give us a standard by which to measure employee performance, they’ve also fostered a feeling of ownership among our staff and created a supportive, nurturing environment in which to accomplish our shared goals.”

Action steps to take toward enhancing your corporate culture:

  • Work closely with your management team to establish a set of core values
  • Share these values and your desired culture with all employees
  • Include your core values in your employee handbook, discuss them with your new hires, post them visibly throughout the company and revisit them regularly
  • Link your company’s core values to your hiring, training, performance management and compensation programs
  • Structure key interview questions around your core values to help determine if a potential employee is a good fit with your culture
  • Ensure that all employees understand how the core values will be integrated into the performance appraisal process

Having a good understanding of your corporate culture and communicating that to your employees can have a positive impact on the company’s bottom line.   The impact of culture on the bottom line is substantial and companies can no longer treat this as a soft cost.

One Comment leave one →
  1. January 22, 2011 3:16 pm

    Definitly, Corporate Culture is anything that acts as a spiritual energy that intergrates the employees and associates of the company in a shared direction and vision.

    Corporate Culture is carved as per the ultimate direction of a company, so it is important for a company to have a Corporate culture in order to keep everything around intact towards the Corporate directon.

    Likewise, i have an article tagged in this forum of “Business Sucess” on how a company that internalizes quality from its heart, soul and mind and differ from the ones that are amateur to the topic of quality.

    The title of the article is “Quality Perspective” by “Prience Shrestha”.

    I would be honored to have it reviewd by you.

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